What is Local SEO?
Local SEO is about two things getting into the map pack and ranking for long tail keyphrases plus a location. Something like “Plumbing Seattle” or “Tree Removal Los Angeles”. The map pack is a fickle beast and its become ever more so since the Pigeon update happened. We and our clients see on average a 25% increase in calls when on the map pack for primary key phrases.
Local SEO for Small Business
What is the Map Pack?
Well the map pack comes in a couple different sizes, but 3,5 and 7 are the most common. These results come with a map listing dot, a knowledge graph section and even shows the review stars from Google Reviews.
How do you get placement in the map pack?
Well it starts with making sure your on site seo has been complete. Then its all about authoritative directory listings, we call these “Citations”. A citation normally includes a full N.A.P. (which stands for Name, Address, and Phone number. A link to your website and your companies branding also help to make a complete citation. Having consistent citations on authoritative directory sites, sites like, Yelp, Google +, and Facebook local are all good places to start building citations.
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